Scotland’s Year of Food and Drink Comes to a Close
2015 is Scotland’s Year of Food and Drink. The main focus has been food tourism, as Scotland has undergone a food revolution in recent years […]
Social Media
Top 5 Ways to Destroy Your Effectiveness in PR. Is This You?
We all want to be effective in our roles as PR professionals. But what dangerous practices, that are common in our industry, should we actively […]
Dot Scot Public Launch Is Tomorrow!
Dot Scot (or .Scot) becomes available as a public domain tomorrow, September 23. As a .Scot Pioneer, I encourage you to declare your Scottish internet […]
LinkedIn: PR & Lack of Self-Esteem Should Go Hand-in-Hand
So, congratulations. You’re a PR flack. You get to guide your clients or your company through the minefield that is today’s media environment. Gone are […]
St. Louis Sites Become Scottish Pioneers
STL.Scot and MarkSutherland.Scot become first two online .Scot sites in the US Scotland now has its own domain, that of .Scot, which allows Scots across […]
Agribusiness, Foreign Governments and Congress – Socially Speaking
Over the past two months, I have had the privilege of providing social media insights and training to a large multinational agribusiness company, a foreign […]
Social Media Expands National and International Government Influence Online
Last week, I and members of the Elasticity team, packed up our bags and headed north to Washington DC to spend some time in our […]
The Vortex of Communication and the Value of Social Media
I’m a PR professional in a world where public relations, marketing, social media and search engines are all morphing into a huge mess of interconnected […]
Where I Work: Craziness, Creativity and Hard Work Make Our Team and Our Clients Happy
Linkedin is running a rather interesting series featuring “influencers” writing about “Where I Work.” I’m not in that group, but I also have a lot […]
Social Media – A Powerful Tool for Good
Another election is behind us, and once again we saw social media play a significant role in connecting, motivating, reminding, harassing, hating, loving, pontificating, annoying […]