Mark has been involved in social media professionally since it launched, supporting numerous organizations and companies with the development and implementation of their social media strategy.
Mark is the former social media lead for Monsanto Company, and during his tenure there he trained more than 3,000 employees on social media best practices and corporate reputation. He also grew the company’s Twitter audience from 5,000 followers to more than 18,000, using a customer-focused, reputational approach.
He has also developed social media for non-profit organizations and has advised non-profits, corporations, grassroots groups, state and federal elected officials, and even a foreign government on social media strategy and best practices.
Social Media Awards: 2012 Telly Award, 2011 MarCom Platinum (x2), 2011 MarCom Gold (x2)
“I hope that as we go forward and launch ourselves wholeheartedly into the social world we do you credit and don’t let you down.” – Donnie Jack, Scottish Affairs Counsellor for the Americas
“He’s creative, innovative, and resourceful, and is responsible for Monsanto’s cutting edge reputation for social media in a very difficult and often hostile environment.” – Glynn Young, Director, Online Strategy, Monsanto Company
“Mark Sutherland is truly an expert in the fields of writing, social media and broadcasting.” – CDR Garrett Kasper, USN
“He generated a ton of top-notch publicity for TV and radio, and spearheaded a number of placements and initiatives in social media.” – Charles Henderson, St. Louis Scottish Games
“I have always valued his keen insight, wisdom and advice. He is a quick study, possessing an amazing ability to understand people and communicate a message to people right where they are.” – Senator John Loudon
“[You put] a new “face” on Monsanto and it’s making a difference!” – Hugh Grant, CEO, Monsanto Company