The Vortex of Communication and the Value of Social Media

toiletI’m a PR professional in a world where public relations, marketing, social media and search engines are all morphing into a huge mess of interconnected tactics that impact reputation and lead generation. Twenty years ago, when I started in this field, they were very distinct and separate. Today, you can’t tell when one ends and the other begins. And it is very common, almost a daily occurrence actually, for an executive or a fellow PR practitioner to ask about the value of social media in relation to the overall PR of a company or organization.

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