public relations – A Scot Across the Pond

Top 5 Ways to Destroy Your Effectiveness in PR. Is This You?

March 5, 2015 Mark Sutherland 0

We all want to be effective in our roles as PR professionals. But what dangerous practices, that are common in our industry, should we actively […]

Incoming!

November 16, 2012 Mark Sutherland 0

Your company is under attack. A daily barrage of criticisms, vitriol, and downright nasty comments are being flung your way using social media. You are […]

Who Controls Your Company’s Reputation?

September 14, 2012 Mark Sutherland 0

So, who controls your company’s reputation? Is it your sales guys? Your public relations department? Your government relations team? Your CEO? The answer is yes […]