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Scotland’s Year of Food and Drink Comes to a Close
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2015 is Scotland’s Year of Food and Drink. The main focus has been food tourism, as Scotland has undergone a food revolution in recent years and is now becoming known for some amazingly creative dishes. However, here in the US, those people who could not get across the Pond were not forgotten. I had…
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Top 5 Ways to Destroy Your Effectiveness in PR. Is This You?
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We all want to be effective in our roles as PR professionals. But what dangerous practices, that are common in our industry, should we actively avoid? I have some suggestions on what the top five items to avoid are. Your top five might be the same, or you might have something to add to…
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Dot Scot Public Launch Is Tomorrow!
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Dot Scot (or .Scot) becomes available as a public domain tomorrow, September 23. As a .Scot Pioneer, I encourage you to declare your Scottish internet freedom and register a .Scot for your web presence. You can register over at Calico.Scot or one of the many other approved registrars for Scotland’s own domain name listed…
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LinkedIn: PR & Lack of Self-Esteem Should Go Hand-in-Hand
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So, congratulations. You’re a PR flack. You get to guide your clients or your company through the minefield that is today’s media environment. Gone are the days when PR was a day spent with the fax machine, sending your latest big company news to the awaiting journalists who would eagerly turn your creative prose…
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St. Louis Sites Become Scottish Pioneers
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STL.Scot and MarkSutherland.Scot become first two online .Scot sites in the US Scotland now has its own domain, that of .Scot, which allows Scots across Scotland and around the world to have a domain name that celebrates their homeland. “The time is ripe for the worldwide family of Scots to have their own domain,…
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Agribusiness, Foreign Governments and Congress – Socially Speaking
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Over the past two months, I have had the privilege of providing social media insights and training to a large multinational agribusiness company, a foreign government and Congressional staffers. Each was a fascinating experience, with our presentations supported by a large amount of research and analytics. And while each organization was very different, with…
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Social Media Expands National and International Government Influence Online
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Last week, I and members of the Elasticity team, packed up our bags and headed north to Washington DC to spend some time in our nation’s capitol. Yes, the required walk to the White House to take a few photos took place, and the visit to Capitol Hill (interspersed with meetings on the Hill…
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The Vortex of Communication and the Value of Social Media
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I’m a PR professional in a world where public relations, marketing, social media and search engines are all morphing into a huge mess of interconnected tactics that impact reputation and lead generation. Twenty years ago, when I started in this field, they were very distinct and separate. Today, you can’t tell when one ends…
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Where I Work: Craziness, Creativity and Hard Work Make Our Team and Our Clients Happy
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Linkedin is running a rather interesting series featuring “influencers” writing about “Where I Work.” I’m not in that group, but I also have a lot of positive things to say about where I work. Where I work I see the best of people. I see hard work. I see creativity. I see a focus on…
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Social Media – A Powerful Tool for Good
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Another election is behind us, and once again we saw social media play a significant role in connecting, motivating, reminding, harassing, hating, loving, pontificating, annoying and more. So now, after a night of celebratory convulsions or fetal position bemoaning, everyone takes a deep breath, and gets back to the normal sharing of news, information,…