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Incoming!
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Your company is under attack. A daily barrage of criticisms, vitriol, and downright nasty comments are being flung your way using social media. You are Satan. You are evil. Your company prospers by killing its customers. The government should shut you down. Hell is too good a place for you to go when the…
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Why Should a Company Care About Social Media?
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Social media is everywhere, in many forms. Twitter, Facebook, YouTube, blogs, LinkedIn, Pinterest, Instagram, Flickr and on and on, with new creations coming along quite often. And people are usually exposed to more than one social media channel, even if they don’t know it. For example, you may be on Facebook and that’s it.…
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Who Controls Your Company’s Reputation?
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So, who controls your company’s reputation? Is it your sales guys? Your public relations department? Your government relations team? Your CEO? The answer is yes to all of these of course. But who is the most influential person, on an ongoing, daily basis? I would suggest your CEO is the most powerful influence during…
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Tweeting the #GlobalAg Summit in Washington DC
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Some days life moves at 300mph. Some days you feel good about what you spent your day doing. May 18, 2012, was both of those days for me, when, on Monsanto’s behalf, I live tweeted the Symposium on Global Agriculture and Food Security hosted by the Chicago Council on Global Affairs. It was an…
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I’m Farming and I Grow It
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Earlier this week, one of my co-workers, Glynn, ran across an incredibly creative music video created by three farming brothers in Kansas. At that point the video had been viewed about 400 times, so we decided to share this fun, creative promotion of the importance of agriculture via our social media channels. And so did…
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Scotland, UK and the USA: International Partnerships Need More Than Personalities
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Earlier this week, my wife and I were honored to be the guests of UK Consul General Robert Chatterton Dickson and Scotland’s Cabinet Secretary for Culture and External Affairs and MSP Fiona Hyslop at a reception at the Consul General’s residence in Chicago. The reception, part of a whirlwind Scotland Week tour of the US…