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Agribusiness, Foreign Governments and Congress – Socially Speaking
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Over the past two months, I have had the privilege of providing social media insights and training to a large multinational agribusiness company, a foreign government and Congressional staffers. Each was a fascinating experience, with our presentations supported by a large amount of research and analytics. And while each organization was very different, with…
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US-Based SixThirty Drives Scottish Start-Up MiiCard
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Back in August 2013, St. Louis’ Jim McKelvey flew from the heart of America, across the Pond, and took to the stage at the Edinburgh International Technology Festival to speak about his new financial technology startup venture, SixThirty. The trip was partly to promote his international dragnet for the next great financial technology startup and…
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The Vortex of Communication and the Value of Social Media
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I’m a PR professional in a world where public relations, marketing, social media and search engines are all morphing into a huge mess of interconnected tactics that impact reputation and lead generation. Twenty years ago, when I started in this field, they were very distinct and separate. Today, you can’t tell when one ends…
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Build a Robot. Inspire the Future.
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Where does inspiration begin? Where does it flourish? And what impact can it have on the future? If you were at Chafitz Arena in St. Louis, Missouri, this past weekend, the answers were everywhere you turned thanks to the hard work of the FIRST volunteers. I was honored to serve as a Judge and…
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Where I Work: Craziness, Creativity and Hard Work Make Our Team and Our Clients Happy
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Linkedin is running a rather interesting series featuring “influencers” writing about “Where I Work.” I’m not in that group, but I also have a lot of positive things to say about where I work. Where I work I see the best of people. I see hard work. I see creativity. I see a focus on…
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Social Media – A Powerful Tool for Good
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Another election is behind us, and once again we saw social media play a significant role in connecting, motivating, reminding, harassing, hating, loving, pontificating, annoying and more. So now, after a night of celebratory convulsions or fetal position bemoaning, everyone takes a deep breath, and gets back to the normal sharing of news, information,…
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Incoming!
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Your company is under attack. A daily barrage of criticisms, vitriol, and downright nasty comments are being flung your way using social media. You are Satan. You are evil. Your company prospers by killing its customers. The government should shut you down. Hell is too good a place for you to go when the…
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Dunrobin Author Macfarlane Featured in Top Scottish Newspaper
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Being a publisher and an author, I have the privilege of helping other authors tell their story. One such story is that of fellow Scottish immigrant to the US, David Macfarlane. David’s story is powerful. It is impressive. It is inspirational. It is heart wrenching. It is moving. It is the story of a boy, who…
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Why Should a Company Care About Social Media?
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Social media is everywhere, in many forms. Twitter, Facebook, YouTube, blogs, LinkedIn, Pinterest, Instagram, Flickr and on and on, with new creations coming along quite often. And people are usually exposed to more than one social media channel, even if they don’t know it. For example, you may be on Facebook and that’s it.…
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Attending the BSR Conference
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I’m not quite sure how to describe the experience of being in the company of about 1,000 people from around the world who are recognized as leaders in sustainability and corporate social responsibility both in the business world and in the world of non-governmental organizations (NGOs). Amazing, exciting and inspiring are words that just…