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Top 5 Ways to Destroy Your Effectiveness in PR. Is This You?
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We all want to be effective in our roles as PR professionals. But what dangerous practices, that are common in our industry, should we actively avoid? I have some suggestions on what the top five items to avoid are. Your top five might be the same, or you might have something to add to…
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US Ambassador to Ireland Brags About St. Louis
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While not quite as far as Scotland, Ireland is still across the Pond from the US. And when the new US Ambassador to Ireland, Kevin O’Malley, spoke this week at the Dublin Tech Summit and talked about the tech scene and vibrant startup ecosystem in St. Louis, I paid attention. As reported by the…
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A Scottish Diplomatic Visit to St. Louis
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This past weekend, St. Louis was honored to host Donnie Jack, the Scottish Government’s senior diplomat in the Americas, during a diplomatic visit. Tours were made of local tech and startup companies, speeches were given, media was conversed with, and introductions were made. The purpose? Promoting Scotland as a great place to do business,…
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LinkedIn: PR & Lack of Self-Esteem Should Go Hand-in-Hand
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So, congratulations. You’re a PR flack. You get to guide your clients or your company through the minefield that is today’s media environment. Gone are the days when PR was a day spent with the fax machine, sending your latest big company news to the awaiting journalists who would eagerly turn your creative prose…
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The Shrinking Atlantic
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Looking to expand your US business overseas? The UK might be a good fit for you. “Britain and the USA do a huge amount of business together. Perhaps that’s what you would expect from two of the largest, most advanced and most open economies in the world. But you needn’t take my word for…
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St. Louis is a Top Place to Start a Business
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The U.S. Chamber of Commerce has ranked the city of St. Louis as the second most favorable city for starting a business in the United States, coming in after first-ranked Dallas and before third-ranked Raleigh. The study ranked cities according to their regulatory environments. Read more at the St. Louis Business Journal
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Agribusiness, Foreign Governments and Congress – Socially Speaking
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Over the past two months, I have had the privilege of providing social media insights and training to a large multinational agribusiness company, a foreign government and Congressional staffers. Each was a fascinating experience, with our presentations supported by a large amount of research and analytics. And while each organization was very different, with…
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US-Based SixThirty Drives Scottish Start-Up MiiCard
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Back in August 2013, St. Louis’ Jim McKelvey flew from the heart of America, across the Pond, and took to the stage at the Edinburgh International Technology Festival to speak about his new financial technology startup venture, SixThirty. The trip was partly to promote his international dragnet for the next great financial technology startup and…
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The Vortex of Communication and the Value of Social Media
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I’m a PR professional in a world where public relations, marketing, social media and search engines are all morphing into a huge mess of interconnected tactics that impact reputation and lead generation. Twenty years ago, when I started in this field, they were very distinct and separate. Today, you can’t tell when one ends…
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Build a Robot. Inspire the Future.
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Where does inspiration begin? Where does it flourish? And what impact can it have on the future? If you were at Chafitz Arena in St. Louis, Missouri, this past weekend, the answers were everywhere you turned thanks to the hard work of the FIRST volunteers. I was honored to serve as a Judge and…