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The Vortex of Communication and the Value of Social Media
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I’m a PR professional in a world where public relations, marketing, social media and search engines are all morphing into a huge mess of interconnected tactics that impact reputation and lead generation. Twenty years ago, when I started in this field, they were very distinct and separate. Today, you can’t tell when one ends…
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Incoming!
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Your company is under attack. A daily barrage of criticisms, vitriol, and downright nasty comments are being flung your way using social media. You are Satan. You are evil. Your company prospers by killing its customers. The government should shut you down. Hell is too good a place for you to go when the…
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A Wee Bit of Culture in St. Louis
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This coming weekend is a big weekend for the Scottish community in St. Louis as the St. Louis Scottish Games take over Forest Park. Close your eyes and picture Forest Park full of Scots and Americans, many wearing traditional highland attire, the sound of the bagpipes floating across the park, the clang of swords, the…
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Who Controls Your Company’s Reputation?
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So, who controls your company’s reputation? Is it your sales guys? Your public relations department? Your government relations team? Your CEO? The answer is yes to all of these of course. But who is the most influential person, on an ongoing, daily basis? I would suggest your CEO is the most powerful influence during…
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Tweeting the #GlobalAg Summit in Washington DC
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Some days life moves at 300mph. Some days you feel good about what you spent your day doing. May 18, 2012, was both of those days for me, when, on Monsanto’s behalf, I live tweeted the Symposium on Global Agriculture and Food Security hosted by the Chicago Council on Global Affairs. It was an…
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Scotland, UK and the USA: International Partnerships Need More Than Personalities
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Earlier this week, my wife and I were honored to be the guests of UK Consul General Robert Chatterton Dickson and Scotland’s Cabinet Secretary for Culture and External Affairs and MSP Fiona Hyslop at a reception at the Consul General’s residence in Chicago. The reception, part of a whirlwind Scotland Week tour of the US…
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While You Were Away…
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On Nov. 30, 2010, the USS Carl Vinson (CVN70) departed the Naval Air Station in San Diego, California, embarking on a 7-month deployment. This week they returned to port. I had the honor of spending some time on board the Vinson in 2010, as a guest, while they were training in the Pacific. It…