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Agribusiness, Foreign Governments and Congress – Socially Speaking
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Over the past two months, I have had the privilege of providing social media insights and training to a large multinational agribusiness company, a foreign government and Congressional staffers. Each was a fascinating experience, with our presentations supported by a large amount of research and analytics. And while each organization was very different, with…
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Social Media Expands National and International Government Influence Online
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Last week, I and members of the Elasticity team, packed up our bags and headed north to Washington DC to spend some time in our nation’s capitol. Yes, the required walk to the White House to take a few photos took place, and the visit to Capitol Hill (interspersed with meetings on the Hill…
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The Vortex of Communication and the Value of Social Media
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I’m a PR professional in a world where public relations, marketing, social media and search engines are all morphing into a huge mess of interconnected tactics that impact reputation and lead generation. Twenty years ago, when I started in this field, they were very distinct and separate. Today, you can’t tell when one ends…
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Social Media – A Powerful Tool for Good
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Another election is behind us, and once again we saw social media play a significant role in connecting, motivating, reminding, harassing, hating, loving, pontificating, annoying and more. So now, after a night of celebratory convulsions or fetal position bemoaning, everyone takes a deep breath, and gets back to the normal sharing of news, information,…
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Incoming!
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Your company is under attack. A daily barrage of criticisms, vitriol, and downright nasty comments are being flung your way using social media. You are Satan. You are evil. Your company prospers by killing its customers. The government should shut you down. Hell is too good a place for you to go when the…
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Hosting Scotland. Growing Students.
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This summer, I hosted two Scottish interns, here in St. Louis, USA. You can follow their experiences here, and read my thoughts on the entire Saltire Foundation program here.
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Who Controls Your Company’s Reputation?
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So, who controls your company’s reputation? Is it your sales guys? Your public relations department? Your government relations team? Your CEO? The answer is yes to all of these of course. But who is the most influential person, on an ongoing, daily basis? I would suggest your CEO is the most powerful influence during…
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Tweeting the #GlobalAg Summit in Washington DC
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Some days life moves at 300mph. Some days you feel good about what you spent your day doing. May 18, 2012, was both of those days for me, when, on Monsanto’s behalf, I live tweeted the Symposium on Global Agriculture and Food Security hosted by the Chicago Council on Global Affairs. It was an…
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Scotland, UK and the USA: International Partnerships Need More Than Personalities
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Earlier this week, my wife and I were honored to be the guests of UK Consul General Robert Chatterton Dickson and Scotland’s Cabinet Secretary for Culture and External Affairs and MSP Fiona Hyslop at a reception at the Consul General’s residence in Chicago. The reception, part of a whirlwind Scotland Week tour of the US…