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The Vortex of Communication and the Value of Social Media
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I’m a PR professional in a world where public relations, marketing, social media and search engines are all morphing into a huge mess of interconnected tactics that impact reputation and lead generation. Twenty years ago, when I started in this field, they were very distinct and separate. Today, you can’t tell when one ends…
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Where I Work: Craziness, Creativity and Hard Work Make Our Team and Our Clients Happy
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Linkedin is running a rather interesting series featuring “influencers” writing about “Where I Work.” I’m not in that group, but I also have a lot of positive things to say about where I work. Where I work I see the best of people. I see hard work. I see creativity. I see a focus on…
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Incoming!
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Your company is under attack. A daily barrage of criticisms, vitriol, and downright nasty comments are being flung your way using social media. You are Satan. You are evil. Your company prospers by killing its customers. The government should shut you down. Hell is too good a place for you to go when the…
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Who Controls Your Company’s Reputation?
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So, who controls your company’s reputation? Is it your sales guys? Your public relations department? Your government relations team? Your CEO? The answer is yes to all of these of course. But who is the most influential person, on an ongoing, daily basis? I would suggest your CEO is the most powerful influence during…