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Top 5 Ways to Destroy Your Effectiveness in PR. Is This You?
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We all want to be effective in our roles as PR professionals. But what dangerous practices, that are common in our industry, should we actively avoid? I have some suggestions on what the top five items to avoid are. Your top five might be the same, or you might have something to add to…
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Incoming!
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Your company is under attack. A daily barrage of criticisms, vitriol, and downright nasty comments are being flung your way using social media. You are Satan. You are evil. Your company prospers by killing its customers. The government should shut you down. Hell is too good a place for you to go when the…
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Who Controls Your Company’s Reputation?
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So, who controls your company’s reputation? Is it your sales guys? Your public relations department? Your government relations team? Your CEO? The answer is yes to all of these of course. But who is the most influential person, on an ongoing, daily basis? I would suggest your CEO is the most powerful influence during…