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Top 5 Ways to Destroy Your Effectiveness in PR. Is This You?
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We all want to be effective in our roles as PR professionals. But what dangerous practices, that are common in our industry, should we actively avoid? I have some suggestions on what the top five items to avoid are. Your top five might be the same, or you might have something to add to…
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LinkedIn: PR & Lack of Self-Esteem Should Go Hand-in-Hand
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So, congratulations. You’re a PR flack. You get to guide your clients or your company through the minefield that is today’s media environment. Gone are the days when PR was a day spent with the fax machine, sending your latest big company news to the awaiting journalists who would eagerly turn your creative prose…