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Agribusiness, Foreign Governments and Congress – Socially Speaking
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Over the past two months, I have had the privilege of providing social media insights and training to a large multinational agribusiness company, a foreign government and Congressional staffers. Each was a fascinating experience, with our presentations supported by a large amount of research and analytics. And while each organization was very different, with…
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Social Media Expands National and International Government Influence Online
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Last week, I and members of the Elasticity team, packed up our bags and headed north to Washington DC to spend some time in our nation’s capitol. Yes, the required walk to the White House to take a few photos took place, and the visit to Capitol Hill (interspersed with meetings on the Hill…
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The Vortex of Communication and the Value of Social Media
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I’m a PR professional in a world where public relations, marketing, social media and search engines are all morphing into a huge mess of interconnected tactics that impact reputation and lead generation. Twenty years ago, when I started in this field, they were very distinct and separate. Today, you can’t tell when one ends…
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Where I Work: Craziness, Creativity and Hard Work Make Our Team and Our Clients Happy
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Linkedin is running a rather interesting series featuring “influencers” writing about “Where I Work.” I’m not in that group, but I also have a lot of positive things to say about where I work. Where I work I see the best of people. I see hard work. I see creativity. I see a focus on…
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Social Media – A Powerful Tool for Good
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Another election is behind us, and once again we saw social media play a significant role in connecting, motivating, reminding, harassing, hating, loving, pontificating, annoying and more. So now, after a night of celebratory convulsions or fetal position bemoaning, everyone takes a deep breath, and gets back to the normal sharing of news, information,…
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Incoming!
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Your company is under attack. A daily barrage of criticisms, vitriol, and downright nasty comments are being flung your way using social media. You are Satan. You are evil. Your company prospers by killing its customers. The government should shut you down. Hell is too good a place for you to go when the…
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Why Should a Company Care About Social Media?
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Social media is everywhere, in many forms. Twitter, Facebook, YouTube, blogs, LinkedIn, Pinterest, Instagram, Flickr and on and on, with new creations coming along quite often. And people are usually exposed to more than one social media channel, even if they don’t know it. For example, you may be on Facebook and that’s it.…
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Attending the BSR Conference
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I’m not quite sure how to describe the experience of being in the company of about 1,000 people from around the world who are recognized as leaders in sustainability and corporate social responsibility both in the business world and in the world of non-governmental organizations (NGOs). Amazing, exciting and inspiring are words that just…
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Lending My Voice…
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One of the coolest things I get to do from time to time is lend my voice to help promote some amazing work done by some amazing people. [youtube http://www.youtube.com/watch?v=DTMiXDWPX08]
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Who Controls Your Company’s Reputation?
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So, who controls your company’s reputation? Is it your sales guys? Your public relations department? Your government relations team? Your CEO? The answer is yes to all of these of course. But who is the most influential person, on an ongoing, daily basis? I would suggest your CEO is the most powerful influence during…